Meet the maker. Founder of Mill Valley Swirl and creator of Sweet Annie's Ice Cream


In 2010, we opened Mill Valley Swirl with the idea of creating a local gathering place for families and friends to come together, slow down, and celebrate each other.

Since then, we have had the gift of being part of our community's sweetest moments - the first day of school, a lost tooth, an amazing team win, a well fought loss.

In the summer of 2016, owner, Jeff Shine, went to ice cream making school to learn how to make his own homemade ice cream.  In 2017 Jeff launched his own ice cream brand, Sweet Annie's, named after his daughter and founded on the idea of everyday deserving a celebration.

Sign up for our newsletter and follow us on Facebook and Instagram to be be part of the Mill Valley Swirl and Sweet Annie's journey.  Make sure to #sweetannies and #mvswirl to be included in our story and have your posts included in store on Swirl TV and on the MillValleySwirl.com social feeds.

Thank you for all of your support and for helping us bring our dream to life!