Mill Valley Swirl is the incubator of Sweet Annie's handcrafted ice creams and homemade ice cream cakes, the home to Mill Valley Swirl's frozen yogurt, and the inventor of Catapult Creamery's original protein ice cream bar.

Launched in 2010 by Mill Valley local, Jeff Shine, as a self-serve frozen yogurt shop, Swirl quickly became the place for families and communities to come together, connect, and celebrate everyday life.  In 2016, Jeff went to ice cream school and expanded his business to include his original handcrafted ice creams and homemade ice cream cakes. His business expansion continued by offering frozen bananas, hand dipped with locally owned Guittard Chocolates, and Ice Cream cookie sandwiches made with a local mom's secret cookie recipes.  In the summer of 2016, Jeff created Catapult Creamery's high-protein ice cream bars as a healthier option for his customers looking for a treat that gives them more nutrition.

Today Swirl is a Mill Valley, California institution connecting families and friends from far and near.